Consumer Psychology and Behaviour Design

Understanding the Basics of Grounded Theory

Gary van Broekhoven

Published on: 28/04/2025

Learn the basics of Grounded Theory and how to apply it to UX, service design, product ownership, and marketing. Uncover real insights by letting your users’ stories shape your strategy.

Consumer PsychologyCustomer Discovery

How Many People Should You Be Interviewing to Gain Real Insights?

Gary van Broekhoven

Published on: 18/04/2025

Discover how many user interviews you really need to uncover valuable insights. Learn why five well-run interviews can be more effective than twenty rushed ones—and how to turn them into action.

Behaviour DesignConsumer Psychology